Marketing
Hire a Filipino social media manager
A social media manager keeps your accounts active and on-brand: planning content, scheduling posts, replying to your community and reporting what works.
What they take off your plate
- Build a monthly content calendar around your goals
- Create or adapt posts, captions and simple graphics
- Schedule posts across your platforms
- Reply to comments and direct messages within agreed times
- Spot and pass on sales inquiries from messages
- Track results and report monthly
- Keep an eye on competitors and trends worth using
Consistency is the whole game
Most small business accounts don’t fail from bad posts. They fail from no posts. Three strong weeks, then nothing for two months because the owner got busy. A social media manager makes consistency someone’s actual job, and consistency is what builds reach over time.
What we look for
We scout social media managers who have grown real accounts and can show it: the account, the results, and what they did. Our founder, Angela, managed social media and SEO for a Netherlands-based business for nearly three years, and our co-founder Jerome manages social media too, so we know what separates steady growth from busywork.
Protect your brand voice
Give your manager a short voice guide: three words that describe how you sound, phrases you never use, and five posts you love. Replies to comments are the part people read most closely, so agree on how to handle complaints before the first one arrives.
How we vet for this role
The skills test
The skills test asks for a two-week content plan for your business: post ideas, captions for five posts in your brand voice, one designed post, and replies to three realistic comments, including a complaint. We judge brand voice, visual quality and how they handle a public complaint.
It is one of eight checks, alongside a portfolio review, a past employment check, a live English interview, a paid trial task, a background check and an NDA. You interview the shortlist at the end.
See all eight checksGetting started
What the first 30 days look like
- Week 1
Brand guidelines, account access and past performance reviewed. Your manager proposes the first month's content calendar.
- Week 2
Calendar approved and posting begins. Comments and DMs are answered daily using agreed replies.
- Week 3
Posting runs on schedule with fewer revisions. Inquiries from DMs are passed to you or logged in the CRM.
- Week 4
First monthly report on reach, engagement and inquiries, and changes for next month.
Measuring it
Numbers worth watching
Agree on these in week one so you both know what good looks like.
- Posts published on schedule
- Reach and engagement rate per platform
- Response time on comments and DMs
- Inquiries and leads from social
Industries
Where this role often works
- Healthcare & clinicsScheduling, insurance verification and patient follow-up, handled by VAs who have worked US healthcare accounts.
- Real estateLead follow-up, transaction coordination and listing admin for agents and teams.
- E-commerceCustomer support, order management and product listings for Shopify and Amazon stores.
FAQ
Questions about hiring a social media manager
Which platforms should a small business post on?
The ones your customers actually use, done well, instead of every platform done badly. For many US service businesses that means Facebook and Instagram, with LinkedIn for B2B. Your manager will recommend based on your audience.
Will a social media manager create the content or just post it?
Both are possible. Many social media managers write captions and design simple posts in Canva. For polished video or advanced design, pair them with a video editor or graphic designer.
How quickly will social media bring in leads?
Steady posting usually lifts reach within weeks, while leads depend on your offer and audience. Expect a clearer picture after two or three months of consistent posting.
What about sensitive industries like healthcare?
Posts need extra care: no patient details or identifiable photos without written consent, and no health claims you can't support. We set those rules in writing in week one.
Related roles
Often hired alongside
- Graphic designerA graphic designer turns your ideas into on-brand social posts, ads, decks and PDFs, fast enough to keep up with your marketing calendar.
- Video editorA video editor turns your raw footage into reels, YouTube videos, ads and course lessons, with pacing, captions and sound that hold attention.
- SEO specialistAn SEO specialist finds what your customers search for, fixes what stops your pages ranking, and reports progress in numbers you can follow.
Tell us what your social media manager should own.
Book a 30-minute discovery call. Bring your task list and a budget range, and we'll show you what to delegate first.
Book a discovery call